How exactly did ramen become trendy?
Back in the 1980s, ramen really started to become part of a lifestyle or fashion item just as much as a food. There were traditional pushcarts that started to disappear and the Chinese restaurants that once sold it were declining. They were replaced by more trendy ramen shops selling speciality dishes and a limited menu at a much higher price. Manual workers were told that the old customer base was a lot less in terms of numbers, with the stereotypical ramen eater turning to a younger, urban generation consumer that was labeled as the “Shinjinrui” or the “new breed”.